It is often said that much like an inamorato or a paramour, you either love Apple or hate it. Renowned for its path-breaking innovations, Apple products are much desired all over the globe, from a college kid to corporate head honcho. Same is the case in India as well. Going by the strengths of all the people touting iPhones or moving around with iPads, it will be hardly surprising if we are not as obsessed with the Mac Maker as the Americans are. And yet, why do we have a feeling that the love isn’t mutual, in fact it seems more of an infatuation more than anything else.
A clear indication of this one-way street can be made from the way Apple treats the Indian market. There is an almost disdain on how and when products are launched in the market. For instance, Apple today announced that it will be shipping the new iPad2 to 25 countries mostly European nations and Mexico by March 25th. The company has also indicated that the device will debut in Hong Kong, Korea, Singapore and additional countries in April. Yet there is singular silence when it comes to talking about India.
The few Apple-branded retail outlets dotted across in India, still sport the older iPads and are completely clueless on when and how the newer one will appear. Considering that it took Apple a good ten months after the global launch to officially launch the iPad in India, Indians will have to wait for some time. Leaving the patriotic jingoism aside, the market is rife with accusation that the delay in the India launch of iPad1 is proof that Apple treats India as a market to dump its old goods. The fact that it launched the first version iPad here at a time when it was in the final stage of launching the iPad2 only strengthens the perception that the company wishes to dispose of its inventory in India. Continue reading