Imagine, it is a hot afternoon and you are trudging your way on a street, hot and thirsty. All you want is a nice cosy restaurant where you can sit down, order your lunch and possibly have a drink or two. You keep looking here and there, walking down the length of the street, but are unhappy with what you see. So, you finally catch hold of a person, who seems to be all knowledgeable and approachable. You beseech him to guide you to a ‘nice’ restaurant, where you can find all this and more.

On hearing you out, the person, cross-checks with you a few more things; things like, what is the cost range you looking at? You want to have a beer or a juice? What kind of cuisine you looking at? AC or non-AC? And a few more like this. Based on your responses, he proposes a few options and then on further discussion, you finally chose one from them. The search for the restaurant for a hungry you in this scenario was two-way process.

This is how we work in life; this is how we find what we want. And yet, the online world is anything like this. Most often the search, or more precisely Googling, is a one way process. Wherein we put in a keyword and thanks to the wonderful algorithm and the scores and scores of servers, the search site puts out a veritable lists of things that might be of interest to you.  It is basically information inundation. Going back to the scenario earlier, a hungry you, are presented a telephone guide of all the restaurants that are in the area.

So, while Google has become an integral part of our lives, it is surely not the best solution that we have. What we need is a new search engine, a new idea, a new concept that kind of maps our real life and mimics our offline life on the online space as well. Continue reading …