The World is Round — Again!

Thomas Friedman is a journalist/author who is not really an exceptional journalist or an exceptional author. He has won a few Pulitzer prizes, but he is not popular because of them. His claim to fame is a rather elementary named book, titled, ‘The World is Flat’. Published in 2005, it is world-is-flatquite a simple book talking about the state of affairs of the world, especially in connection with globalization. The book speaks of how the world is coming together as one big place from Denver to Dalian to Bangalore. It was meant to be a chronicle of our times, and a sort of prognosis of the things that are yet to come. Friedman reaped rich rewards from his book, traveling across the globe, giving talks and discussing the subject.

When the book came out, there was much fanfare around it. The book seemed to propose a hypothesis, no less significant, than say E=MC²  or better still, like the discovery of New World by Msieu. Columbus.

The book spoke about a new globalized inter-connected world where information, people, money and even ideas moved across at breathtaking speed. It was a world where, kids in the US had to be wary of growing up in a world, where kids in India or China could easily replace them. The world was being progressively flattened, and there was little to do to prevent the eventuality.

It has been a decade since Friedman came up with book and much water has flown in the Mississippi River or the Yangtze or even the Ganges since then to erode the beautiful facade of ‘flatness’. I recall listening to all a talk by Friedman, which he gave in Mumbai at NASSCOM summit. In it, he spoke about how times had changed from the past, when American kids would leave food on the plate and their parents would chide them, “spare a thought for the hungry millions in India”. And now, when the kids are disinclined to study, the current parents warn their kids, “be scared of the learning millions in India”. Honestly, my heart swelled with happiness at the prospect of living in a world where nationality did not dictate your destiny. We could be anyone, we wanted, so long as we wanted it hard enough. The future indeed seemed rosy and bright, during such times.

Cut to today, and I chanced upon the latest vitriol by Republican presidential nominee (and possibly — god forbid, would-be American President) Donald Trump, wherein he blamed India, China shutterstock_299401883and Mexico for the “greatest jobs theft” in the history of the world. According to him, Indians and other nationals were gobbling up American jobs. Indians were no more a threat, but rather scheming thieves that stole and cheated. Now how could that narrative change so quickly? What happened to that ‘flat world’ that was meant to be equal for all Continue reading

Why Mumbai needs Meru? And, why there’s more to it than meets the eye?

On Feb 4th, major newspapers in Mumbai carried a fervent (and a rather long one as well) appeal from Meru Cabs, asking the lay public for support, something that went like, we served you now, support us. Saying it in short, the ad talked about how hoodlum practices had forced the company to stop its operation and how in spite of almost all the drivers wishing to return to work, they were not let to, by a “handful of people with ulterior motives”. At the end, there was a business plea, to let a corporation carry out its business unhindered by political machinations.

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For many of us in Mumbai, the current Meru fracas is certainly not a new one. Over the past year or two, it has become a regular affair. Over some trifle issue or the other, the olive-green taxis will be off the road, and after some reconciliation they will be back. Only for the same cycle to repeat all over again. In fact, the ad itself mentioned that the company has suffered such “strikes” 6 times in the past two years. None of the competitors, the Mega, the Easy or the Tabs, have faced such issues. So, what exactly is the company doing so wrong that it’s facing such backlash again and again?

Curiosity finally, got the better of me, and I started Googling on the subject and asking my friends in the industry to find out how and why things had come to such a pass. And here’s how the story unfolded. Starting off in this very city of Mumbai in 2007, Meru today is India’s largest radio taxi operator and world’s 3rd largest company, operating some 5500 cabs in metros like Delhi, Bangalore and Hyderabad, in addition to Mumbai. Statistically, Meru serves more than a million passengers a month; executing over 20,000 trips on a daily basis (it even holds a Limca Book of Records for the same).

Now, just as Redmond is synonymous with Microsoft or Atlanta with Coca-Cola, or even closer home how Bangalore is synonymous with Infosys, Mumbai and Meru have an intrinsic connection. In fact, it should be a matter of pride for all of us that in a short course of half-dozen years, a start-up from the city attained such success that it was even featured in WSJ or even as a Wharton case-study. Meru’s success is symbolic of Mumbai’s entrepreneurial acumen, where if you have a great idea and a determined will nothing can come in the way to success. Except possibly for politically-aligned trade unions.

Time for flashback. When Meru started operations back in 2007, we Mumbaikars were completely at the mercy of the city cabs (referred locally as kaali-peeli). Hyper-inflated bills, rowdy behaviour, rash driving, and others were all the calling cards of the kaali-peeli. Commuters were helpless in front of these cab-wallahs, who ran according to a writ of their own. In this mire, appears Meru, a professional run-taxi operator, that delivers a swanky sedan at your door, with a civil driver and a mechanism to ensure no over-charging. While over the years, Meru added a lot many features to their cabs, like web-booking, credit-card payment, etc., the earlier 3 were its only USP. Continue reading